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SAN FRANCISCO, CA — June 20, 2013
Terracotta, the leader in in-memory technologies for enterprise Big Data, along with Tanis Communications, a leading Silicon Valley marketing and communications services firm, won a Gold Stevie Award® for Communications/PR Campaign of the Year - Marketing - Business-to-Business in the 11th Annual American Business Awards.
The honor was awarded to the two companies for successfully executing marketing strategies, messaging, web content, collateral development and PR in support of three major events, while ramping up Terracotta’s PR program. Terracotta was simultaneously planning its annual sales kick-off meeting, a major revision and product launch of its market-leading in-memory solution, BigMemory, and the introduction of a market-extending new analytics offering, In-Genius.
In a 100-day sprint, the combined team produced an award winning campaign that included a refreshed brand strategy and creative identity along with 50 different pieces of collateral aligned with the new brand framework and a unique brand voice. Tanis Communications also pitched the Terracotta story to a suite of key industry analysts as well as nearly 200 reporters resulting in a significant increase in press coverage.
The Terracotta entry was chosen from among the more than 3,200 entries submitted for the 2013 competition and selected by more than 150 executives nationwide. “The Stevie Awards are an opportunity to honor so many wonderful organizations and executives,” said Michael Gallagher, President and Founder of the Stevie Awards. “It's remarkable to see the passion these award recipients have for their work, and we are proud to recognize their achievements.”
Details about The American Business Awards and the lists of Stevie Award winners who were announced are available at http://www.stevieawards.com/aba/.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Terracotta, the leader in in-memory technologies for enterprise Big Data, is the innovator behind some of the most widely used software for application scalability, availability and performance. The company's solutions are deployed in more than 2.5 million installations around the world, and the company boasts the majority of Global 1000 companies as customers. The company's flagship BigMemory platform is a Big Data in-memory solution delivering performance at any scale. Terracotta's other leading solutions include Ehcache, the award-winning de facto caching standard for enterprise Java and Quartz Scheduler, a leading job scheduler. Terracotta, headquartered in San Francisco, CA, is a wholly owned subsidiary of Software AG (Frankfurt TecDAX: SOW). For more information, visit www.terracotta.org or follow us on Twitter, Facebook and LinkedIn.
GC creates a lot of problems in our applications. With BigMemory, we hope to reduce the time and the complexity of GC configuration, and avoid unpredictable pauses.Enterprise Architect, Germany